About Apex

We got tired of watching good shops lose jobs to a ringing phone.

Apex Automation is based in Brampton. We install AI front desks and the busywork automations behind them — for trades, auto shops, clinics, and other GTA operators who live on call-backs.

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The story

Started with one owner who kept missing leads after 5 p.m.

Waqas built Apex after watching the same pattern across Brampton and Mississauga: the work is excellent, the website looks fine — and the phone still goes to voicemail when the crew is on a job. Estimates walk out. Reviews never get asked. Invoices sit for 30 days because nobody has time to chase.

Big “AI platforms” sell tools. GTA shop owners need someone to install the front desk, wire the SMS, and stay reachable when something breaks. That’s us.

We productized what used to be custom projects: published plans from $149/mo, Process Packs you can add, and a live demo you can talk to before you sign anything.

How we work

Local. Done-for-you. Honest about the 10%.

We install it

You don’t configure agents. We map your calls, booking, and follow-ups — then go live on your number or a new one.

We stay human

Automate 80–90% of a scoped workflow. A person still owns exceptions. Michael and Sarah are real — not a ticket bot.

We show the price

Launch, Growth, Scale — on the website. Setup is done for you, so you can stay focused on the work that matters.

People

Who you’ll actually deal with

Illustrated portraits for now — real headshots go up as we ship them. The names and roles are the people running Apex today.

Waqas

Owner & Board

Sets direction, approves what we build, and keeps Apex pointed at GTA shops — not enterprise theatre.

Bill

CEO

Runs the weekly rhythm: board briefings, priorities across sales, marketing, and delivery.

Alex Rivera

Chief Automation Officer

Designs and ships the voice agents, n8n flows, and Process Packs you see on Solutions.

Priya Kaur

Chief Marketing Officer

Local lead gen — ads, content, and the pages that should make a shop owner stop scrolling.

Michael Thompson

Chief Sales Officer

Your audit and onboarding call. Maps minutes, setup options, and which packs actually pay back.

Sarah Ahmed

Operations & Support

Keeps clients live after go-live — changes, reports, and the “something broke” channel.

Where

Brampton roots. GTA reach.

We work with shops in Brampton, Mississauga, Caledon, and across the GTA. Same-day calls when it matters. No offshore black box.

Beachhead Trades & auto first — then clinics
Stack Grok Voice, Twilio, n8n, Google Workspace — not a locked CRM tax
Proof Live demos + case numbers before you commit

Want the short version?

Talk to the demo. Then talk to Michael.

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